00 · Origin, Mission & Ethos
Where TRACE came from
The brand begins with a question the body had already answered. Everything that follows, the mark, the palette, the voice, exists to make that answer feel like care.
2026 · Origin
A question no one could answer
TRACE began with a simple frustration. Our founder, a digital marketer and a designer, kept meeting people who could describe their day in detail but could not explain how they actually felt. The body had been keeping a record all along. Nobody was reading it.
The first prototype was a sensor taped to a wrist and a week of data nobody knew how to interpret. What surprised us was not the numbers. It was the moment a colleague looked at her own stress curve and said, quietly, "so it already knew."
We spent months building something worthy of that sentence.
Mission
To give every person a clear picture of themselves, and give it to no one else.
Understanding is the product. Confidentiality is the promise that makes it possible. TRACE exists so that no one has to guess how they are doing.
01
The body speaks first You feel it before you can name it. TRACE listens at that level, so nothing important goes unsaid.02
Understanding, not judgement We measure to reveal, never to score. There is no failing week.03
Yours alone Everything TRACE knows belongs to one person. Confidentiality is not a setting, it is the architecture.04
Quiet by default TRACE speaks only when it matters. Care that constantly interrupts is not care.01 · Logo Suite
The pulse mark and wordmark
The mark is five rounded pulse bars, a heartbeat rendered as data with a single Olympian blue centre bar. The wordmark is Inter Light, tracked wide, always uppercase. The ™ sits at the cap-height corner in platinum.
xxxx
02 · Color
Four colors. One accent.
The palette is deliberately restrained: near white surfaces, carbon depth, platinum detail, and a single Olympian blue reserved for data, emphasis, and the pulse. Blue is never decoration, it always means signal.
Near White
#F6F7F8
Backgrounds, reverse type
Platinum
#9AA1A8
Secondary text, labels, ™
Carbon
#0B0E12
Headlines, dark panels, device UI
Olympian
#0C61DA
The single accent: data, CTAs, pulse
03 · Typography
Light voice, precise labels
Two families carry the entire system. Inter speaks are light, large, and human. Oswald annotates are small, uppercase, letterspaced, like instrument markings on a device.
Display & Voice
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Labels & Annotations
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Display
Aa
The workplace that reads the room.
Wordmark
AA
TRACE
Eyebrow
AA
Real-time wellness intelligence
Body
Aa
TRACE turns raw signals into plain language: how recovered you are, when stress is climbing.
Data label
AA
Heart rate · live
04 · Icon Set
Drawn like the mark
Icons are line-drawn on a 48px grid with a 2px stroke, rounded caps, and a single colour. Use Olympian on light surfaces, near white on carbon. No fills, no gradients, no second colour.
Heart rate
HRV / Pulse
Mood
Typing rhythm
Voice sentiment
Steps & stairs
Walking
Workouts
Privacy
TRACE band
05 · Voice
Calm, certain, close
You, understood.
TRACE speaks the way it senses: quietly, and with total certainty. Sentences are short. There is no hype, no jargon, and never an exclamation mark. It speaks to one person rather than an audience, and it never congratulates, scolds, or asks what it already knows. The full stop does the work that volume does elsewhere. Calm, final, certain.
We say
"Your recovery is strong today."
"You have been carrying some stress this week."
"A good window for something harder."
"Only you can see this."
We never say
"Great job, you crushed it!"
"Warning: elevated stress detected."
"Time to smash your goals!"
"Your data is 100% secure, guaranteed."