Production
Print specifications
Everything a printer needs to reproduce the TRACE identity correctly.
01 · Colour
Press values
| Colour | Hex (screen) | CMYK (coated) | One colour |
|---|---|---|---|
| Carbon | #0B0E12 | C60 M40 Y40 K100 | K100 |
| Olympian | #0C61DA | C90 M60 Y0 K0 | K100 |
| Platinum | #9AA1A8 | C8 M4 Y0 K34 | K35 |
| Near White | #F6F7F8 | Unprinted stock | Knockout |
Always proof before a full run. These CMYK values are conversions, not measured swatches. Olympian is a saturated blue that sits near the edge of the CMYK gamut, so it prints slightly duller than it appears on screen. For critical work, run it as a spot colour and match to a physical swatch under daylight.
02 · Files
What is in the print folder
100 mm wide. Default for most printed work.
Single-colour printing, stamping, engraving.
Dark substrates, reversed printing, foil.
40 mm. Pure geometry, no fonts needed.
One-colour work and embroidery.
Knockout on carbon and dark stock.
03 · Before you send to press
Two things that matter
Outline the type. The lockup files contain live text set in Inter Light 300. Open the file in Illustrator and choose Type > Create Outlines, or in Inkscape choose Path > Object to Path, then save. Without this step a press without Inter installed will substitute another font and the wordmark will be wrong. The mark-only files contain no type and need nothing done to them.
SVG is an RGB format. These files carry the correct artwork and geometry, but colour must be assigned in your layout application using the CMYK values above, and the final artwork supplied as PDF, EPS or AI. Ask your printer which they prefer.
04 · Sizing
Minimums and clear space
| Item | Minimum size | Note |
|---|---|---|
| Full lockup | 28 mm wide | Below this the trademark symbol fills in. Use the mark instead. |
| Mark alone | 6 mm wide | Holds down to embroidery and foil at this size. |
| Clear space | = height of one pulse bar | Measured from the shortest outer bar. Applies on all four sides. |
| Bleed | 3 mm | Standard, where the logo runs off the trim edge. |